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  1. Sachsen Fahnen takes the protection of personal data very seriously. Adherence to the provisions of the Federal Data Protection Act (Bundesdatenschutzgesetz, BDSG) and other legal requirements is a matter of course for Sachsen Fahnen. For this reason, Sachsen Fahnen has taken technical and organisational measures to ensure that the data protection requirements are observed and adhered to, both by Sachsen Fahnen and by third parties involved for the fulfilment of the agreement. Sachsen Fahnen is also available at trade@sachsenfahnen.com to clarify any questions or suggestions regarding data protection or secrecy that Principals may have.
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  3. All data provided to Sachsen Fahnen by the Principal for the completion of an order - particularly name and address, email address, if appropriate telephone and fax number - and all data necessary for the performance of the agreement is collected by Sachsen Fahnen and stored on an electronic data processing system in accordance with the Federal Data Protection Act (Bundesdatenschutzgesetz, BDSG) and the Telemedia Act (Telemediengesetz, TMG).
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  5. The data collected by Sachsen Fahnen in this manner is treated in strict confidence and is passed on to third parties (e.g. parcel services, cargo insurances etc.) - as well as to the Google Inc. web analysis service (see § 16 Data protection and secrecy, para. 5) for the purposes of market analysis - only to the extent necessary in order to carry out the Principal's order.
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  7. The Principal expressly consents to the collection, processing and use of its personal data, including its IP address. It may revoke its consent to the storage and purpose-oriented processing of its data at any time in writing or by sending an e-mail to trade@sachsenfahnen.com, stating its customer number. Such revocation will result in the complete deletion of the Principal's profile from Sachsen Fahnen's database. In addition, the Principal may at any time demand information on the data that Sachsen Fahnen stores concerning it, either by writing to Sachsen Fahnen or by contacting the e-mail address trade@sachsenfahnen.com.
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  9. This website uses Google Analytics, a web analysis service of Google Inc. ("Google"). Google Analytics uses what are known as "cookies", text files that are saved on your computer and that allow your use of the website to be analysed. As a rule, the information generated by the cookie concerning your use of this website is transmitted to a Google server in the USA, where it is saved. However, if IP anonymisation on this website is activated, your IP address will first be shortened by Google within the EU Member States or other States party to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. Google will use this information upon instructions of the operator of the website to evaluate your use of the website, to compile reports on the website activities and to perform further services for the website operator in connection with the use of the website and the internet. The IP address transmitted from your browser by Google Analytics is not brought together with other Google data. You can prevent the cookies from saving data by configurating your browser software accordingly; however, please note that in this case you may not be able to fully use all of the website's functions. In addition, you can prevent the data generated by the cookie relating to your use of the website (including your IP address) from being transmitted to and processed by Google by downloading and installing the browser plug-in available at the following link: [the current link is http://tools.google.com/dlpage/gaoptout?hl=de]. Sachsen Fahnen uses the tracking tool "Google Analytics" in accordance with the law. To this end, it uses the latest version of the tool (which meets data protection requirements). In addition, Sachsen Fahnen has a written agreement with Google Analytics concerning the latter's contract data processing. Over and above this, the Principal itself can object to the processing and use of the data it provides, including regarding the use by Google Analytics, and can disable this by means of a browser add-on available at http://tools.google.com/dlpage/gaoptout?hl=de. Furthermore, Sachsen Fahnen has instructed Google to shorten IP addresses by configurating the Google Analytics tool accordingly.